B2c eCommerce

The B2c eCommerce Observatory creates and develops knowledge on the opportunities and impact that B2c eCommerce produces on companies and the Country system, through research based on solid empirical evidence, and independent areas for discussion.

The goal of Research is to support sector players in understanding current dynamics and defining strategies to preside over online channels. In terms of communication, the Observatory aims to create culture and spread knowledge on the current and evolutionary status of B2c eCommerce in Italy and on the impact generated on companies and the Country system, sparking awareness in decision makers. To this regard, the collaboration with Netcomm, the Italian electronic commerce consortium grouping a large number of eCommerce operators active in our Country, continues.

B2c eCommerce Observatory Research

B2c eCommerce Observatory Research develops across the following macro-areas:

• quantification of the b2c eCommerce market
  • estimate online demand in Italy, i.e., online purchases by Italian consumers, detailed by industry;
  • estimate online supply, i.e., online sales by merchants with operations in Italy;
  • analysis of the b2c eCommerce market and quantification of new Automotive and Pharmacy product sectors;
• Digital Export
  • estimate Italian B2c Digital Export;
  • attractiveness analysis and categorization of Italian B2c Digital Export target markets;
• omnichannel
• study the spread of omnichannel integration models;
  • international marketplace map and business model evolution study;
• B2c eCommerce value chain.
  • study of the evolution of the B2c e Commerce value chain: marketing tools and channels, platforms, payment systems, value-added logistics services, etc.;
• innovation trends
  • study of the main innovation trends in B2c eCommerce globally, and the most significant innovation projects launched by merchants;
  • in-depth study of the opportunities and application areas of key frontier technologies (e.g., Artificial Intelligence);
  • map of international B2c e Commerce startups and application area analysis;
• sustainability
  • qualitative assessment of the impact of B2c e-Commerce in terms of environmental sustainability;
  • analysis and map of social sustainability projects conducted by merchants and study of the impact (on the workforce, ...) of B2c eCommerce;
  • analysis of online second-hand in terms of mapping the business models implemented by merchants and retailers and modeling benefits (on business, country system);
• new business and revenue models
  • map of the main "platform based" innovation projects implemented by merchants and analysis of related opportunities;
  • in-depth study on Retail Media, in terms of defining the phenomenon and its boundaries (channels, solutions, players, ...). analysis of new revenue models and on transformation of traditional business by means of rethinking existing assets ((spaces, eCommerce, ...) and understanding the benefits and opportunities (data enhancement, …).

B2c eCommerce Observatory Research is based on an empirical analysis that through surveys, interviews, and case studies, involves a diverse community (by industry, by size, ...) of merchants and retailers. Market estimates are derived from a direct comparison with the top 350 B2c eCommerce players, covering more than 95 percent of the market.